This is JAJA

A Platform for Holistic Wellbeing

Branding and web design for an online ecosystem that helps people heal holistically and live and work with purpose.

Role: Visual Designer  |  Brand Strategist  |  Copywriter
Collaboration: Founder + internal team + developer
Services: Brand identity, UX / UI design, motion design, copywriting, strategy, coaching
Duration: Ongoing partnership

Context and challenge

This is JAJA is a collective of holistic health, coaching, and wellbeing practitioners offering programmes and workshops on topics like purpose, holistic health, and workplace wellbeing.

When the founder approached me, the vision was strong, but the brand identity and digital presence were fragmented.

The challenge: to unify their message across many services while maintaining a tone that felt both trustworthy and deeply human.

Together, we wanted to design a visual and digital system that reflected their guiding metaphor: a ripple effect of positive change.

The process

We began with a walk in nature. A space to slow down, connect, and define intentions. From that first conversation, a partnership grew around open dialogue and shared values.

Before design, we clarified the heart of the organisation: its purpose, values, and impact.

I then created a visual identity system drawn from the geometry of the vesica piscis: a ripple of intersecting forms that became the brand’s signature.

For the website, clarity was key. I streamlined the user flow across dozens of offerings so visitors immediately understand what This is JAJA does and where to engage.

Throughout, ethical and mindful design guided every step. Clarity over clutter, honest language over jargon, and a visual rhythm that feels calm and human.

Guiding principles

Principle	How It Appeared
Connection & empathy	Highly collaborative working rhythm — constant dialogue and mutual trust.
Transparency	Direct communication and authentic language across all copy.
Respect for attention	Simplified navigation and visual hierarchy to prevent overwhelm.

Outcome and impact

We delivered a complete brand ecosystem:
new visual identity, a 40‑page website, copy and guidelines, motion design, and strategy for launch campaigns and content (including a 2‑day online summit and podcast).

The founder described the result as “a brand that finally feels like us.”

The platform now communicates clearly, the interface feels calm and intuitive, and the team continues to expand its community of practitioners and followers.